Camp Xpress : A Trip into Brand Identity Design

A logo we designed for our Design for Print Class. The brief was to create an engaging logo for an upcoming camp that features technology in a natural setting. A camp where technology meets nature!

We all have fond memories of camp. From the woods to roasting marshmallows camp has something to offer everyone. But this camp has more to offer. Teambuilding and technology come into play and all meet together here at Camp Xpress. The logo features technology marrying nature and pulled in together with unifying arrows. Hidden in the negative space between the arrows is an 'X' to further push branding.
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